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HSRC Press :: Africa :: Advertising in the News

Advertising in the News
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Advertising in the News

Paid-for content and the South African print media

Adrian Hadland, Lesley Cowling, Bate Felix Tabi Tabe

 
Format280mm x 210mm (Soft Cover)
Pages76
ISBN 100-7969-2183-0
ISBN 13978-07969-2183-3
Publish Year2007
RightsWorld Rights
 
 
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Advertising in the News :: Paid-for content and the South African print mediaFull DetailsAdvertising in the News :: Paid-for content and the South African print media


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Advertising in the News - Entire eBook
Adrian Hadland; Lesley Cowling; Bate Felix Tabi Tabe
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Prelims
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Chapter 1 - Introduction
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Chapter 2 - Literature Review
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Chapter 3 - The South African Context
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Chapter 4 - Methodology
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Chapter 5 - Case Studies
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Chapter 6 - Focus Groups
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Chapter 7 - Interviews with the Magazine Managers
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Chapter 8 - Regulation
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Chapter 9 - Conclusion
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References
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